I am a London-based designer of contemporary, sustainable clothing for women. With 10 years experience of working in the fashion industry, I graduated with an MFA in Fashion Design and Society from Parsons, New York, and have worked for brands including Paul Smith, Sophie Hulme and Deborah Milner.

Launching my own collection in November 2018, my motivation is to create clothes that feel and look great but have a minimal impact on the environment. My garments have longevity of wear and style and are made from organic cotton and sustainable and durable components. Sustainability is a consideration throughout my business practices: sourcing organic materials, designing for long term enjoyment, producing my garments locally in London and shipping them to you in recycled packaging.


Alice Early

Photo Sam Ford