My Story

Since the 1600s my family has been in the business of textiles: the Early's of Witney, maker of Earlywarm blankets. Textiles and British manufacturing is in my blood. 

Born in Gloucestershire, into a creative family of basket weaving and textiles, many of our clothes were hand made by my grandparents and I was raised with the ethos that you should do what you love to do and try to be excellent at it.

For over 10 years I worked for brilliant designers including Paul Smith and Deborah Milner and spent three years in New York, graduating with an MFA in Fashion Design and Society from Parsons. A short stint spent with a well known London Fashion Week brand, gave an alternative experience, and not a positive one!

I launched my brand in late 2018, designing for women who have an appreciation for quality and who take pride in a confident style that makes them feel good everyday.

As my family did before me, I am proud to be working with British manufacturers and local suppliers, making beautifully constructed, limited edition and made to order pieces.  Using natural, sustainable and ethically sourced materials, my goal is to be a business that stands for transparency and fairness. Ultimately I am trying to make the best clothes I can, not the most I can.

I love what I do and I love making quality clothes, the reward is seeing you enjoying them.


Alice Early

Photo Sam Ford